Marketing: Resources and ideas to put modern marketers ahead of the curve.

Introduction
Globally the order is divided into two groups primarily into haves and haves not. The world shows no mercy in terms of showing the world how brutal it can become citing the ever-laying cutthroat competition in which only the survival of the fittest remains. This quest continued ever since the human race stepped on Earth.
Generations have passed but there has been no change in the order of the world, only the fittest remain till the end. Amid this chaos, the things that provide a push to the country are the ideas and the resources. It is the resources and the ideas upon which the building of development is erected and these act as its foundation down under. If you see the geo-political condition of the world the countries often try to dominate the weaker ones by virtue of their own
resources and the brains they carry with them. The major attack on the ideas is in the form of brain drain which the particular country experiences and the plunder over the resources are carried out by the big players of the global market who try to dominate the world by depriving others of redeeming the resources.
Both conditions are harmful to the nation. If the nation has no proper technology then it cannot utilize its resources properly. So there are numerous ways in which the methods are adopted to put oneself forward.
Shaped by emerging technologies, shifting consumer behaviours and ever-changing trends, the world of marketing is a constantly evolving landscape. Marketing is one such domain that gives an edge to the individual country over others. As the race is won by those who are visible. Because only those buyers are there of which the thing is able to be visible clearly. This is helped by the ideas and the resources which make things possible.
There are ways by which the above statement seems to be true as we immediately follow through the following pointers later in the text here.
1. Harnessing the power of data
The definition of money has been changed and the new definition comes out to be that data is the money. If we see the world the major market players are able to secure their dominant position not solely on the size of their capital invested, labor etc. but the amount of data they carry. with them. The data is used to the full extent and on that line, only the strategies are made out and products and services are designed keeping in mind the requirements of the consumers which is made possible by getting access to the data. The more the data collected the more is the game and makes the player the biggest in the market.
2. Embracing content marketing
Content marketing is also the key as the market is the name of a place in common parlance where we can display our goods and services, so as to make it visible to the sellers and they also, buy when it is appealing and visible to the eyes. Content marketing watches that thing only it makes the product and services appealing and perfect as per the requirement so automatically it is picked up and also the company with great marketing skills tops the selling charts as well, because of that fact only.
3. Social media savvy
In the era in which almost every single person is on social media, it opens up the avenue for others to exploit this area to give push to one’s business. From getting up in the morning to going to sleep at night we are surrounded by very dense clouds of social media. So it creates a great opportunity in which we see that if one is successful in pitching its product for a single time and gets eyes then it will be successful for sure. Therefore, social media savvy is
the key to getting an edge over others.
4. SEO Mastery
SEO stands for search engine optimization and the thing itself is the one in which the pitching of products makes use of those expressions that appear on top of the charts. So it is very necessary that in this digital world, SEO mastery is very necessary to come forward in the product and services display.
5. Influencer marketing
This era of social media has witnessed the rise of influencers who rise to fame overnight and their popularity even takes over the fame and aura of celebrities as well. The big smart players often collaborate with the influencers and get themselves forward through a wide array of products and services. This has made out influencer marketing.
6. Email marketing
The marketers came up with email marketing as well which at the time of sending emails in this process provides information with regard to products and services to the consumer. The constant buzzing gets their attention and their job gets done.
7. Marketing automation
The advancement of time has witnessed the presence of AIs and other digital personalities who carry out work without human intervention and this emerging trend is successfully getting over the market charts as well.
8. Video Marketing
The means of accessing the consumers is by communicating with them. Videos provide more information and coordinate well with them. So video marketing comes out to be quite handy.
9. Mobile marketing
The digital world has been a revolution to mankind by providing digital devices to people of any background irrespective of their financial, and social status etc. so mobile marketing becomes very engaging and profitable for the purpose of capturing the markets.
10. Podcasting
This is also one of the latest means to communicate with people and is as successful as any other means. Having a good podcast audience provides quality consumers who can easily invest in one’s products and services. These will ultimately push for the leading position in the market.
Conclusion
In the end to conclude we can say that these are very means which are a blend of resources and ideas. This is significant in getting over all charts of the market and holding over the positions as long as the balance is maintained.
In this way, marketing becomes a curve that puts forward ideas and resources to blend
altogether to a leading position all over.