Hey, don’t give up on your Google Advertising yet.. Trust me, I know how exhausting it gets when you keep on trying something without getting a positive result and that is why this blog is for you.
When it comes to Lead Generation, you have to get it right. The process you use in creating quality content and appealing offers for lead generation affects whether or not you generate leads. But the process behind acquiring, qualifying, and converting those leads into sales requires even closer attention. This part is very crucial to your business and you need to keep evolving to increase sales from your Leads.
Sometimes it’s not about generating more leads, but about getting the right process in place to convert them into customers.
Here are five ways to crash your Lead Generation Sales:
- Know your Metrics: You can’t improve your metrics if you don’t know what your previous metrics have been. If your goal is to improve your performance on lead generation, then you have to have an idea of your previous performance. To improve the performance of your lead generation, you need to have a method to measure your growth.
- Let your CRM work smarter not harder: I am going to assume you already use a customer relationship management tool for your business and if you are not, you need to get one asap! A quality CRM offers effectiveness and more potential gains compared to manually managing the leads. Most CRMs have incredibly powerful tools just waiting to be put into action. Explore your CRM and let it work for you. The aim is to work smart and get better results not working hard and getting similar results.
- You need your existing customers: Never forget your existing customers, you can always bank on them! There are a couple of ways to excite your existing clients, I would share a few below:
1) Referrals: Reward your clients with a discount or bonus when they refer a customer to you.
2) Re-marketing Campaigns: Yes, getting a new lead is great but what’s your plan for your existing customer? Never forget that your existing customers can bring in more customers and you definitely have to treat them right. Update them on your new product and attach a discount, share valuable information, discounts, make them feel part of your business because they are.
- Audit your content: Lol! I know you are surprised but yes, your content places a vital role in securing the bag. Here are some things you should check whilst you audit your content.
1) Keywords: Are you using the right keywords your potential customer search for? Do your keywords research and target various keywords for different personas.
2) Headlines: Your headlines are the ad for your ad, get it wrong and you are on your way to attracting the wrong audience. Keep your headlines simple, attractive, and very engaging.
3) Appeal: Endeavor to communicate the best part of your product or service. Everybody likes a freebie so, a 10% discount would never be a bad idea.
4) Consistency: Be consistent! Always remind your customer and potential customer what your product or service entails and how it would work for them. Sell your market!
- Review your process: Getting leads is very important but when you are not able to convert your leads to customers, there is a problem.
Make sure your optimized lead generation process allows you to optimize your sales process just so that your leads can be translated to revenue. Oftentimes, you might need to call or send emails, make sure the members of your sales and skilled and are ready to do the work so you get an ROI.
Trust me, this process might seem overwhelming but you are definitely going to get value if you follow these steps. Optimize your lead generation process and you would unlock your ways to crashing your sales!
