One of the challenges of social media marketing today is building an organic social media reach. While influencer marketing and paid ads go a long way in attracting a large audience to your page, organic discovery by users is essential for growth. Boosting organic reach requires a combination of content creation, strategic planning, and active community building. Below is a guide on how to boost organic reach using effective social media marketing strategies.
Boost organic reach using effective social media marketing strategies
1. Identify your target audience
The first step to any marketing strategy is to identify and understand the audience the ads are targeted at. Understand their preferences, behaviours, interests, and demographics and tailor your content to their needs. For example, if you are targeting university students, your content can be centred on school trends, while ensuring your products are affordable.
2. Choose the right app
The social media platform that you choose is crucial for your marketing. Every app has its algorithm for how it promotes visibility for pages. It is faster to go viral on Instagram with reels than with regular posts, for example. Do your research on how the app you use works and how you can reach your audience. It is also important to choose the social media app that your target audience uses the most. Statistics prove that 67% of millennials prefer Facebook over other apps, whereas only 37% of Gen Zs prefer using the app.
3. Create compelling content
Create aesthetic and high-quality content that attracts your audience. Jump on trends or trending sounds to make videos. Use a combination of videos, pictures, infographics, and polls to keep engaging them. Also, use relevant keywords, keyphrases, and hashtags so potential customers can easily find your page. This would also help the app’s algorithm recommend you to your target audience.
4. Post User-Generated Content
Encourage your existing customers to make review videos and content for your business. You can politely ask them to tag you or request permission to post on your page. Research proves that 86% of consumers trust brands that use user-generated content over influencers. This is because it is a good way for them to see authentic reviews of your services from customers like themselves. Ensure to work on criticisms and compensate customers who had negative experiences with your business.
5. Optimise analytics
Every social media platform provides post analytics for their users. This is an effective marketing tool for you to analyse your content performance and its reach across the app. You can review your audience demographics, watch time, click-through rate, retention rate, and share statistics. Check which type of content gets more shares and review comments to see why. You can also track which content converts more and which doesn’t.
6. Post at appropriate times
You can also use the analytics to reveal the times your audience engages the most with your content. Research analytics on peak engagement periods on apps as well. This would help you determine the best time to post your content for better engagement.
7. Engage in active community building
Building a community on social media enhances your growth and conversion rate. A good reason is that it helps to build credibility and trust with your audience. Some tips to grow a community are to respond to comments, DMs, and mentions timely to encourage meaningful interactions. You can also encourage them to share your content and get organic reviews.
8. Post informative content
While marketing aims to promote your business, the focus is attracting customers. Hence, do not limit all your posts to just advertisements. Post relevant and informative content to your audience so they can engage and share. However, it is important to connect the valuable content to your niche to foster conversion.
9. Organise contests and giveaways
Run periodic contests, promos and giveaways to reward loyal customers and active followers. This would encourage more people to engage with your posts and improve your visibility. Another tip is to offer discounts and gifts for patronising your business. This helps boost your sales and increase your social media reach because people love to save money and win gifts.
10. Engage your audience on live streams and live videos
Live streams or videos effectively connect with social media users in real-time. You can talk to people and get one-on-one reviews of your product or service from them. It is one of the best ways to advertise products. Hence, your audience can see live footage of your product. This helps bring out the genuity of that product and influences your audience’s purchasing decision.
Boost sales with organic social media reach
Reaching potential customers has proven effective in building social proof on the internet. Different strategies can fast-track the efficacy of the tips in this article. Book a free consultation with Primeclick Media to get a detailed guide on how to boost visibility and conversion rates on social media.
