Why Work With Us?
Web Analytics tools allow us to extract data from your website and measure traffic source acquisition, user behavior, and web business intelligence. We work with the main web analytics tools including Google Analytics.
- You’ll work with qualified Google Analytics consultants.
- We have extensive experience of digital marketing and understand how strategies fit into the digital marketing mix.
- We’re business-focused with extensive experience in strategy, business, and requirements analysis.
- We’re flexible and agile – we’ll work around your unique requirements and adapt our offering as required
Our Process
Step 1: Create a Measurement Plan: We will document your business objectives, identify the strategies and tactics to support the objectives, choose the metrics that will be the key performance indicators & identify what targets will be used for your key performance indicators.
Step 2: Create an implementation plan: After defining the business needs and documenting the technical environment of the business we create an implementation plan that is specific to the analytics tool that will be used. For Google Analytics, this means defining the code snippets and specific product features that will be needed in order to track the data defined in the measurement plan.
Step 3: Implement & Configure Tracking: The web development team, or the mobile team, implement the tracking recommendations on the website.
Step 4: Analysis, Insight & Reporting: We answer key questions about your online performance, align reporting around your business objectives using data & Maintain or refine the plan if the business requirements and technical environment change over time.
Our Capabilities
We provide web analytics services tailored to suit our clients’ objectives and budget.
Google Analytics setup: From demographics tracking to enhanced eCommerce tracking and link attribution, there’s a wealth of features that GA can provide to improve data accessibility that isn’t the standard out-of-the-box solution.
Google Analytics auditing: Is your analytics set up for optimal data collection and insights? Our team of experts evaluates and validates the status of your account and suggests changes to help you make the most of your reports.
Goals and KPI tracking: Track the most important actions on your site with goal tracking and follow the user’s journey to understand how you can make it easier for them to navigate and complete the actions you need them to undertake.
Custom tracking solutions: Whether your cross-domain tracking needs implementing or fixing, your eCommerce carts need optimizing or you have any bespoke campaign tracking requirements, we can help.
Google Tag Manager setup: Google tag manager makes it easy to deploy and manage analytics, remarketing, conversion tracking, and other types of tags across your websites and apps.