Chatbots are proven to be groundbreaking innovations in a world where businesses are always seeking ways to revolutionise. They are beneficial in improving customer experience as well as improving advertising for businesses. This article helps you unlock the potential of chatbots for ads and their myriad benefits in digital advertising.
What are chatbots?
Chatbots are software programs designed to perform tasks by simulating human conversations and interacting with people like real humans. They converse through natural language processing and machine learning to make responses to commands. There are different kinds of chatbots, however, they can be broadly categorised into task-oriented chatbots and data-driven chatbots.
Task-oriented chatbots usually perform one function or answer common questions, such as business opening hours. On the other hand, data-driven chatbots are the more versatile and conversational ones. They are specific and can perform very specific tasks. Similarly, they act as digital assistants and learn the user’s preferences over time.
How are chatbots beneficial to advertising?
Here are ways businesses can harness chatbots to amplify their advertising campaigns:
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Understand your target audience
The initial step to leveraging chatbots is understanding your potential customer base. Learn their problems, needs, demands, behaviours and preferences. This will guide you towards effectively using the technology for your campaigns.
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Create engaging conversations
Chatbots provide a golden opportunity to create engaging conversations with your audience. They converse with them like you are the one speaking to them when in reality, you are not the one engaging them. They create personalised messages that suit the users rather than sending them generic, disjointed ads that are not useful to them. They are also useful in communicating your products or services creatively and comprehensively.
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Personalised recommendations
These smart bots can send your audience personalised recommendations of your products based on their preferences. They can tailor your ads towards what the audience needs, hence, creating a seamless shopping experience for customers.
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Collecting valuable insights
Aside from engaging your customers, chatbots are very helpful in gathering valuable insights for your business. They track user behaviours based on interactions and you can use these customer data to make informed decisions. For example, you can learn what products they prefer, receive complaints or get feedback on how to improve your services.
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Improve lead generation
Smart bots are very important for improving lead generation. First, they can help to analyse responses and customers going through your sales funnel. It can help you follow up with them or intimate you with whom to follow up with if need be. On the other hand, as a smart technology, they can guide the audience through the sales funnel and help them make a purchase. For example, they can link customers to sales personnel or a form to book appointments.
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24/7 customer support
This form of technology is excellent at providing speedy support to existing or potential customer inquiries. Chatbots can answer questions on pricing, location, business hours, payment or delivery options. They can also help troubleshoot problems customers are facing in navigating your website or business in general.
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Reduce costs
One of the benefits of chatbots is that they are cost-effective for businesses. This means that you do not need to expend extra money on customer service agents, or sales teams. or even advertising. It is a multipurpose tool for advertising products, guiding customers and even instant customer support. It is also a way to save energy and focus on other productive ventures to improve your business.
Improve sales with chatbots
Chatbots are increasingly gaining traction for advertising campaigns and rightfully so. The possibilities are endless and you can use it to suit your business needs. If you are confused on where to start, book a free consultation with PrimeClick Media to leverage chatbots and ultimately improve your sales.
