Conversion rate optimization (CRO) is a key part of digital marketing, as it allows one to turn visitors into customers. Sadly, most businesses trip up somewhere during the process. The performance will be compromised, which eventually reduces profits. This blog discusses the top five CRO mistakes and how to fix them. If you are working with a Digital Advertising Agency in Nigeria, keeping such errors at bay may increase your results.
Ignoring Mobile Users
Too many businesses have websites that are only for desktop users and forget about the poor visitors using their mobile. More than anything, people now access over Websites through their mobile devices. Not optimizing for mobile drastically cuts conversions. A non-mobile-friendly website annoys visitors who can go away without taking any action at the site. Moreover, slow loading or difficult navigation on mobile drives away visitors. Again, poor responsiveness makes it difficult for users to engage in anything. That means fewer conversions and lost opportunities. Optimizing for mobile, then, is all about improving the user experience. On top of that, businesses need to make sure all devices enjoy smooth navigation with fast loading.
How to Fix It: Ensure that your website is responsive enough. Try it on with many devices to ascertain this, and pay some Digital marketing agency in Nigeria that can create seamless mobile experiences. Make sure you make navigation easy for a mobile user, compressing the images will help them load quickly. Optimizing for mobile means higher engagement.
Not Using Clear Calls-to-Action (CTAs)
Calls-to-action let users know the exact action to take, such as buying or subscribing. However, a bad or misplaced call to action confuses the visitor; they might not have any idea what their next step will be. Visitors can easily leave and not convert on the website. Next, ambiguous calls to action do not communicate the benefit of taking the action. However, CTAs that appear buried deep in the page minimize the chances of users taking action. Furthermore, when users are not guided properly, they get lost and lose interest. Therefore, CTAs should be designed to draw much attention and are easily found. Ensure the CTA clearly states what the next step is. This will give a good lift to conversions.
How to Fix It: CTAs need to be very clear and action-oriented. Examples include “Buy Now” or “Get Started”. Place CTAs in places where they will be highly visible. Test different placements to determine what works best. Therefore, use contrasting colours which will make your CTA pop.
Overcomplicating Forms
It is essential to collect data about users by using forms. Very long and complicated forms, on the other hand, tend to drive users away. They simply would not want to fill in too much information. Sometimes, they leave the form in the middle and do not convert.
How to Fix It: Simplify your forms by asking only the necessary information a user can provide. Fewer fields are better. Also, if your form consists of more steps, consider implementing progress bars showing users how much more time it will take. A Digital Advertising Agency in Nigeria can help with creating user-friendly forms.
Failing to Perform A/B Testing
Many businesses skip A/B testing when it comes to optimize for conversions. Without testing, however, it’s pretty hard to understand which strategies work best, as one can only guess or assume. Generally speaking, this leads to worse decisions and, subsequently, a lower conversion rate. In addition, truly valuable insights are usually missed by a business that does not test other approaches. More importantly, A/B testing allows you to test two variants against one another and determine which performs better. Moreover, it identifies exactly what works with your audience. Testing avoids changes that perhaps don’t drive the business any better. In turn, A/B testing will yield much better decision-making and more informed decisions toward lifting conversions. Testing makes sure strategies are based on real data and not assumptions.
How to Fix It: Always conduct A/B testing of various elements such as headlines, CTAs, and images to understand what gives better performance. Yes, track the results carefully. A digital marketing agency in Nigeria can run these tests. Since this would be a continuous test, the site would always be better.
Ignoring Website Speed
Website speed may be cited as a good example, it either makes or breaks conversions. Slow websites drive people crazy; they often leave the site before it loads. The consequences are crystal clear: a really low conversion rate. Google positions fast sites higher, so this feature relates to SEO, too.
How to Fix It: Speed up your website by pressing pictures, using a content delivery network, and minimising code. This includes reducing server response time with a good hosting provider. On that note, be sure to keep checking your website’s speed regularly. Faster websites mean better user experiences and higher conversions.
Conclusion
Conversion rate optimization is essential for online success. It gets you well on the way to great improvement in results by avoiding some common mistakes. Whether you are working with a Digital Advertising Agency in Nigeria or handling CRO yourself, pay extra attention to mobile users, clear CTAs, simple forms, A/B testing, and website speed. These simple changes can boost conversions. However, reaching out to any digital marketing agency in Nigeria might be of further aid to putting these tips into action.
Avoid these mistakes and fix them so that your users have a better experience for better conversions. Start this improvement today!
