The Best Google Ads Extensions You Should Be Using in 2024

Google Ads extensions add value to your ads. They give users more information, thus increasing the chances of a click. Google Ads extensions are helpful for businesses worldwide, especially those using digital advertising in Nigeria. With more choices, here are the best extensions to use in 2024.

Here is the list of some Best Google Ads Extensions –

1. Sitelink Extensions

Sitelink extensions provide links below the main ad that takes a user to specific pages on your website. A digital marketing agency in Nigeria can include links directly to services or case studies. This extension improves visibility and navigation. It covers multiple offers within an ad, which makes the journey smoother. Users can immediately go to what interests them, thereby enhancing the ad experience. Therefore, site link extensions would not only increase engagement but also result in a higher click-through rate or CTR.

2. Callout Extensions

Callout extensions highlight special offers or unique selling points in brief text under your ad. For example, “24/7 Support” or “Free Consultation” can catch the eye of the user looking for that benefit. However, extensions make ads look more attractive and present the benefits of your service at a glance, giving potential clients a reason to feel confident about choosing your service. Make sure to keep your callouts clear and concise for maximum impact.

3. Structured Snippet Extensions

While structured snippets allow you to show specific services, such as “SEO,” “Content Marketing,” or “Social Media,” directly under your ad, they give users insight without having to click. This is all the way to attract the right audience. By showing the essential offerings, snippets clarify services and leave it straightforward for users to see if your business meets their needs and interests.

4. Location Extensions

Location extensions also display the address of your business, making it simpler for local customers to find and visit. They are especially useful for businesses that have a physical location, such as a digital marketing agency in Nigeria. They also link to Google Maps, which makes navigation easy. If you have many locations, then this extension allows users to choose the nearest one.

5. Call Extensions

Call extensions show your phone number directly in your ad, so users can quickly dial you. This feature is very handy for service-based businesses, especially in mobile-heavy markets like Nigeria. Furthermore, use it during business hours to ensure that users can reach you. The feature will connect them immediately to your team for the best contacts out of a visit to your website.

6. Price Extensions

Price extensions display a bit of pricing information in your ad, ideal for fixed or special offers. They allow users to see costs upfront, saving them from the hassle and attracting budget-sensitive customers. Therefore, as a digital advertising agency in Nigeria targeting competitive prices, you should use price extensions to set expectations and thus have better chances at converting interested clients.

7. Lead Form Extensions

Lead form extensions pull customer information right from the ad, making them especially useful for lead-based companies. Users can input their name and email addresses directly inside the ad, and the sign-up process is done without them having to navigate away from the page. Moreover, this gives users an easy way of connecting and acquiring more information; for consultation businesses, their lead quality improves with the use of lead form extensions.

8. Image Extensions

Image extensions allow you to include images in your ads, thus making your ads look attractive and visible. Digital marketing agencies in Nigeria can attract clients by showing them successful projects or happy clients. Your message becomes more vivid when you add quality images to it. Additionally, this makes your ad interesting and quickly appealing to users. Ensure that all images attached are relevant to the purpose of your ad to achieve maximum results.

9. App Extensions

App extensions connect the users directly to your app, driving more downloads. They have a “Download App” button next to your ad, sending users to the app store. It is thus quite useful to businesses with mobile-first services to create easier access for the users. Therefore, app extensions are valuable for such businesses that focus on developing mobile engagement and improving user access.

10. Promotion Extensions

Promotion extensions are a good way to bring special offers and discounts to the attention of your customers. For instance, a digital advertising agency in Nigeria may display “20% Off for New Clients.” Additionally, these extensions appeal to price-sensitive consumers and can help drive faster actions for time-sensitive offers. However, promotion extensions are excellent ways to draw attention and drive conversions in your ads.

Why Use Google Ads Extensions?

These extensions can cause big benefits in Google ads in Nigeria. Extensions make your ad richer by adding such information and increasing engagement. Furthermore, they also increase the visibility of your ad without extra cost because Google does not charge you for using extensions.

Moreover, ad extensions also improve the quality score, which helps maximise placements for the ads. You end up having much more exposure at a relatively lower cost per click. It is thus proper extensions which maximise the budget.

Choosing the Right Extensions

The extensions you should select depend on the goal and target audience. Sitelinks and callout extensions are most appropriate in case you want more website traffic. Lead form extensions and call extensions work well in lead generation. However, if you want customers nearby, you should use location extensions.

However, testing different extensions helps one realise what can work the best. Google Ads provides data on how each extension is performing and hence, enables one to make better judgments. Focusing on high-performing extensions leads one to achieve better results and attract the right audience.

Final Thoughts

Google Ads extensions make huge impacts on the performance of your campaign. They increase its visibility, bring clicks in, and also improve ad relevance. Hence, in Nigeria, which is growing day by day in mobile and digital advertisement, using this extension would give businesses some competitive advantage.

Overall, extensions are pretty handy for any kind of business. By exploiting the appropriate Google Ads extension, you increase your ads strategy and consequently reach the target clients more effectively. To a digital advertising agency, such extensions in Nigeria become the secret ingredients for dominating a competitive marketplace.