Advertising has become a key strategy for businesses to reach new audiences and is largely successful. However, as beneficial as advertising is, some challenges frustrate campaigns for business owners. One of the most prominent challenges is ad fraud. Ad fraud hinders businesses from reaching prospective customers. This article, addresses ad fraud in details and lets you in on ways you can safeguard your digital ads using AI.
What is ad fraud?
Ad fraud or click fraud is the practice of fraudulently inflating digital advertisements’ impressions, engagements or clicks to earn revenue. A popular way is using bots or machines to rake up a number of views or clicks on ads. It may also involve buying fake traffic to increase social media or site adverts. Click bots simulate humans by clicking on the scammer’s ads to make them money.
They also use a group of actual humans called a click-farm who are paid to just click on ads. A significantly detrimental aspect is that people’s accounts get hacked and are used to click on ads. This is dangerous for both users and businesses as it constitutes breaches of their data privacy. On the other hand, businesses are unable to reach their target audience organically.
How to safeguard your digital ads with AI
Here are some ways you can use AI to safeguards your digital ads from ad fraud:
1. Real-time monitoring
AI is beneficial for fraud prevention as it helps in monitoring your ads while they are live. They flag suspicious activities as they occur, keeping business owners on top of their game. This is a great way to prevent ad frauds from occurring or stop them before they cause real damage.
2. Fraud pattern prediction
Another way AI prevents fraud from happening is by predicting future fraudulent activities from analysing data and patterns. By assessing these data, it can identify patterns that point to fraud and help you avoid the occurrence. This way, business owners can recognise potential risks and mitigate the effects on their ads.
3. Anomaly detection
AI is capable of detecting anomalies in ad traffic. It can detect unusual traffic, sudden high spikes, scroll patterns or engagements. It can also detect impressions from bots and filter them out from real humans. You can program it to block such fake conversions before they escalate.
4. Ad verification
Artificial intelligence can also verify your ads to ensure they are free from fraudulent activities. It can use machine learning to analyse your content and ensure that it pops up in safe digital spaces that reach genuine audiences.
How to leverage AI fraud detection in digital advertising
Businesses can use these strategies to leverage the benefits of AI fraud detection in digital advertising:
- Choose reliable AI providers: Partner with a reputable AI fraud detection company that offers services best suited for your business’ advertising needs.
- Integrate AI into ad platforms: Integrate the AI tool directly into your ad platforms. You can also use ad platforms that have AI integrated into their networks before displaying ads.
- Continuous monitoring: Fraud detection is a continuous process and you may need to also double check for suspicious activities. Also, optimise the insights from the AI detection to make better decisions.
- Consult an advertising firm: This is a comprehensive solution to keep ad fraud at bay. PrimeClick Media is a results-driven digital advertising agency obsessed with helping our clients generate traffic to their websites and convert that traffic into qualified leads and customers. We would advise you on the best strategies to leverage AI fraud detection to shield your ads from cyber threats and gain real traffic that converts. Start a free consultation here today!
