If you’re seeking the latest updates in advertising, this article is just for you. We’ve handpicked all the updates that advertisers can leverage for better performance. Here is your digital advertising September 2024 digital marketing news:
1. Google Ads introduces confidential matching
- Google Ads has introduced confidential matching to provide customers with added protection for their data using Trusted Execution Environments.
- Businesses can safely share data by isolating their sensitive information preventing unauthorized access to the data.
- Confidential matching will soon be available to customers at no additional cost.
Source: Google Ads
2. YouTube expands First Positions ads
- YouTube has expanded the First Position ad format which allows users to view ads first when they open the app.
- Now, advertisers can target audiences at peak engagement hours with Display & Video 360.
- It is now available for all YouTube content.
Source: Swipe Insight
3. Meta restricts data access in Business Tools
- Meta has notified advertisers via email that they will now be restricting access to certain data in Business Tools.
- As a result, some ads may pause or require audiences to make adjustments.
- Advertisers can track the changes in their Events Manager Overview.
Source: Search Engine Journal
4. Google set to update gambling circumventing systems policy
- Google will update its Circumventing Systems policy in November 2024.
- This update will require advertisers with the gambling and faces certification to rectify or to stop using the certification to advertise in the case of a material change.
- Such as changes to the advertiser’s product offerings, changes to the advertiser’s compliance with applicable regulations, and changes to the advertiser’s licensure.
Source: Google
5. Microsoft launches new ad updates
- Microsoft has launched updates to Audience Ads, helping advertisers enhance campaign efficiency.
- It features more bidding strategies, conversion tracking, and targeting options.
- Advertisers can now add their business logos, call to action, and a new IAS certification.
Source: Microsoft Advertising
6. Mediavine bans publisher over excessive use of AI
- Mediavine, an ad form, reportedly banned a publisher for excessive use of artificially created content.
- Following this ban, the publisher will have monetization cut short as their top partners withdraw spending on the site.
- This action supports their policy against low-quality AI content on their platform.
Source: Search Engine Journal
7. YouTube adds website visits goal for promotions
- YouTube introduces website visits for creators’ video promotions to enable them to drive their traffic to their sites.
- Promoted videos will be displayed on Shorts, in-feed, and skippable in-stream ads.
- Views on ads do not count for YouTube partner monetization.
Source: Google Ads
8. Amazon Ads launches AI video generator
- Amazon Ads launches a new generative AI video generator to help advertisers create relevant ads and maintain original meaning.
- They also launched their first specification for campaign pictures for producing quality, animated campaign pictures.
- The two features are available to some US advertisers for beta testing.
Source: Amazon
9. Meta launches new holiday ad tools
- Meta launches new tools to help advertisers reach more customers during their holiday sales
- With the AI Advantage+ shopping campaigns, advertisers can highlight their promo codes in ads for people to shop with.
- Meta is also testing a way to display ads to people likely to shop in-store or in planning a trip.
Source: Meta
10. Google announces new AI features
- Google’s Gemini models now offer a better conversational experience for search campaigns and will be available in German, French, and Spanish languages.
- Demand Gen is effective for creative campaigns that target customers who are not specifically searching.
- Performance Max now reports underperforming asset groups with detailed analytics and recommendations.
Source: Google Ads
11. Google introduces YouTube Creator integration
- Google now allows advertisers to create remarketing lists based on their YouTube creator videos.
- This feature creates a new organic targeting opportunity for advertisers to their creative YouTube content for marketing.
- Stakeholders are on the lookout for how this update will impact campaign performance.
Source: Search Engine Land
12. Google introduces benchmarking to GA4
- Google has introduced benchmarking data to Google Analytics 4 which enables businesses to compare their performance to their competitors.
- It offers data encryption to protect your data when included in your peer group.
- Your property must have the Modeling contributions & business insight setting activated to be eligible for this feature.
Source: Google Analytics
13. Meta unveils new updates for Facebook and Instagram ads
- Meta has introduced new updates for ads such as Target Frequency which controls the average weekly ad frequency.
- New and existing ads are now automatically in multi-advertiser ads but you can change this in settings.
- Other updates are Donate Now CTA on Instagram stories, new inventory filters for Reels ads and a Business Manager settings upgrade.
Source: Swipe Insight
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