Reddit, TikTok, Meta, Google and LinkedIn are some of the key players this month with new upgrades for advertisers. Learn about all the latest updates in digital marketing with this October 2024 digital marketing news article.
1. Reddit introduces Keyword Targeting
- Reddit introduces Keyword Targeting for displaying your ads to users discussing topics in your niche at the right time.
- It features AI Keyword Suggestions which recommends high-performing keywords topics in your industry.
- With precise targeting of campaigns, advertisers can achieve 30% higher conversion.
Source: Reddit
2. TikTok introduces Smart+ Web tools for higher conversions
- TikTok introduces four Smart+ Web tools which are Smart+ Web Campaigns, Smart+ Catalog Ads, Smart+ App Campaigns, and Smart+ Lead Generation Campaigns.
- Smart+ Web Campaigns are useful for lower funnel actions, Smart+ Catalog Ads are for delivering relevant product recommendations, Smart+ App Campaigns are for driving app installs, and Smart+ Lead Generation Campaigns are for converting.
- GMV Max also helps TikTok merchants automate campaign operations including creative optimisation and audience targeting.
Source: TikTok
3. Meta launches updates at Advertising Week 2024
- Meta launches new advertising updates at Advertising Week 2024 including a new full-screen Video Tab on Facebook.
- Meta has expanded its AI ad tools which feature video expansion, image animation, text-to-image generation and logo incorporation
- The update includes new creator partnerships such as integration of creator content into collections ads on Reels and new collections ad format with partnership ads dual header.
- They are also testing creator testimonials in partnership ads.
Source: Swipe Insight
4. Microsoft Ads updates Copilot
- Microsoft Ads makes important updates to its conversation AI tool, Copilot.
- Copilot now features ads under its responses with more focus on relevant information.
- It features new functions such as Diagnostics for inspecting campaign setups and Performance snapshot for performance overviews of campaigns.
Source: Microsoft Ads
5. Microsoft Ads expands Performance Max functions
- Search Term Insight Reports are now available to provide user behaviour insights for advertisers.
- Advertisers now have access to a pilot for brand exclusions on search queries,
- Targeting options have been expanded to include In-market audiences, Dynamic remarketing, Custom audiences, Combined list, LinkedIn Profile targeting, Predictive targeting, and Impression-based remarketing
Source: Swipe Insight
6. Google introduces ads to AI search summaries
- Google rolls out ads to the AI search summary section to display relevant ads to people who need them at the right time.
- AI Overviews will only be available to US users.
- They are also testing a feature that displays a custom results page with relevant information.
Source: The Verge
7. Meta adds automatic adjustments to ad accounts
- Meta silently adds automatic adjustments to advertiser’s accounts without prior announcement.
- Many users reported it turned off profitable ad sets and caused a reduction in ad spend.
- Advertisers can turn off this feature by clicking All tools > Automated rules > See automatic adjustments > Manage automatic adjustments.
Source: Search Engine Land
8. X redesigns its advertising platform
- X redesigns advertising experience for small and medium businesses.
- It features bid optimization for your target ROI and automatic tracking pixel creation
- It provides every key metric in a single glance with customer support in one click.
Source: X
9. Google upgrades Travel Feeds in Search Ads
- Google is set to expand Travel Feeds in Search Ads from hotel bookings to activities, car rentals and more.
- Advertisers can automatically include relevant information already linked in their Google Ads.
- Travel ads recorded a 20% increase in click-through rates for advertisers that use the full formats.
Source: Google Ads
10. Amazon Ads rolls out new AI tools for advertisers
- Audio generator which includes Image generator and Video generator allows businesses to connect with customers while they shop.
- The new AI creative studio consolidates all creative generators into a single app.
- It has unlimited storage and is available in beta to US advertisers.
Source: Amazon
11. LinkedIn expands video ad features
- Companies can now promote members posts about their Live Event with a Thought Leader Ad.
- They can post 30-second videos for the audience to preview events during and after to boost registration and engagement.
- They can also target people in certain regions with the ads for personalisation.
Source: LinkedIn
12. Google Merchant Center adds two new verification methods
- Google Merchant Center adds two new verification methods which are code via business email and via e-commerce platform.
- The approved e-commerce platforms are Shopify, BigCommerce, Lightspeed, Magento, Squarespace, Weebly/Square, Wix, WordPress/WooCommerce, amongst others.
Source: Search Engine Roundtable
13. Google announces 11-year data retention policy
- Google announces all data will now be retained for 11 years.
- Hence, data older than 11 years will no longer be accessible through the API.
- This new policy is effective from November 13, 2024.
Source: Google
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