Major platforms have changed much in digital marketing and advertising in March 2025 to give advertisers effective tools for improving ad performance and user experience. Google Ads improved its bidding system, Microsoft Copilot introduced fresh advertisement engagement features, and YouTube concentrated on improving mid-roll adverts to cut interruptions. Find out more in this March 2025 digital marketing news roundup.
1. Google Ads run different auctions for each Ad location
- Google runs separate auctions for different ad placements on search result pages
- Ads appearing at the top of search results are chosen through different auctions
- Advertiser’s ad can appear in multiple positions on the same search results page because of the different auctions
- This update helps advertisers better understand how ads are placed
Source: Search Engine Roundtable
2. YouTube will show fewer ads in ‘interruptive’ slots
- Starting from the 12th of May, YouTube will reduce mid-roll ads that interrupt sentences or action sequences, and be placing them t natural break points like transitions
- YouTube will add automatic ad slots at natural break points into older videos that previously had manually placed ads
- Creators can choose between automatic, manual or a combination of both ad slots placements
- Creators who continue to use only manual placements may experience reduced revenue if the ads are deemed interruptive.
Source: The Verge
3. Grok for Advertisers: Introducing new AI tools for Brands
- Grok assists in creating compelling Ad copies, visual and streamlining the content creation process.
- Utilizing AI, advertisers can more accurately identify and reach desired demographics
- The tools provide in-depth analytics to assess and optimize ad campaign effectiveness
Source: X (Formerly Twitter)
4. Google local service ads now uses your booking links from Business Profiles
- As of 25th February, 2025 Google automatically incorporates booking links detected in the Google Business Profiles into its Local Service Ads (LSA)
- Interactions through the booking links are billed similar to other Local Service Ads leads
- Businesses are automatically enrolled into the feature can opt out by changing the settings in their Local Service Ads profile
Source: Search Engine Land
5. Google Vehicle Ads now allow RVS and Campers
- The vehicles ads program now supports the advertising of RVs, Campers, Motorbikes and any vehicles requiring commercial license
- Dealership must possess a valid dealership licence in the states where the RVs and Campers are offered for sale or located
- Advertisers should review and adhere to Google’s vehicle ads program to ensure compliance
Source: Search Engine Roundtable
6. Microsoft Copilot enhances engagement with new Showroom and Dynamic Filters
- Showroom ads offer immersive advertisements replicating the experience of visiting physical showrooms, allowing users to interact with products, ask questions and receive detailed
- It enables users to refine their searches effortlessly by narrowing down options based on individual preferences, increasing the likelihood of conversions
- Reports show that leveraging advertisements in generative AI has yielded a 25% improvement in ad relevance metrics within Copilot when compared to traditional search methods
- Microsoft advertising has surpassed a 30% market share in the US on Windows, offering brands access to a growing audience
Source: Swipe Insight
7. Google VP of Ads bets on AI to transform ads into tailored consumer journeys
- Google has introduced features such as AI-enhanced Google Shopping, 3D product visualizations and Virtual try-on experiences for clothing items
- Google is developing more interactive Ads to facilitate collaborations between brands and YouTube creators
- Google plans to incorporate Ads into its new conversational experience known as AI Mode, to monetize AI-driven interactions
- Enhanced AI features like AI Overviews, Circle to Search and Google Lens enable users ask more complex questions
Source: Search Engine Land
8. Google Merchant Centre renames Conversion settings as Key Event Setup
- Google has renamed “Conversion Settings” to “Key Event Setup” in Google Merchant Centre
- Marketers need to adjust their workflows and reporting to accommodate the new terminology
- The shift from conversions to key events reflects an evolving approach to tracking meaningful user interactions
Source: Search Engine Land
9. Google Ads raises negative keyword limit for Pmax campaigns from 100 to 10000
- Google has increased the negative keyword limit for Performance Max (Pmax) campaigns from 100 t0 10,000
- Advertisers now have greater control over campaign targeting and exclusion of irrelevant search terms
- Advertisers should use negative keywords strategically to prevent limiting valuable conversions
- The update is being rolled out gradually to all PMax advertisers
Source: Swipe Insight
10. Meta wants its advertisers to connect to Google Analytics
- Meta encourages advertisers to integrate Google Analytics with Meta Ads for improved conversion tracking.
- Early access to Ads system updates is offered to advertisers who connect their Google Analytics account
- The reported benefits include 5% increase in conversions based on Meta’s internal data
- The setup is quick and easy
- Meta prioritizes updates for advertisers with an established Google Analytics connection
- Advertisers who act fast may gain a competitive edge by accessing new features earlier than others
Source: Search Engine Land
11. YouTube’s Creator liaison shares advice for mid-roll Ad changes
- YouTube will automatically place mid-roll ads at natural breaks within videos to enhance viewer experience
- Creators can choose automatic placements, manual or both
Source: Search Engine Journal
12. Google Ads WhatsApp Messaging for Pmax
- Google Ads now allows advertisers to incorporate WhatsApp messaging assets into their Performance Max (Pmax) campaigns, enabling direct communications with potential customers
- The update builds upon previous messaging integrations, offering advertisers more options to engage users through direct messaging
- To utilize the features, advertisers need to set up message assets in their Google Ads account, providing their WhatsApp Business number and starter message to initiate conversations
- Integrating WhatsApp messaging into Pmax campaigns provides a direct communication channel
Source: Search Engine RoundTable
13. Reddit adds Hide option for Ads across platform
- Users can now select ‘Hide’ from a dropdown menu on any feed-based advertisement to block content from that advertiser for at least one year.
- Alongside reporting, the ‘Hide’ option provides users with more control over their ad experience by allowing them to block specific advertisers.
- The implementation will occur over several weeks, becoming available on iOS, Android, and desktop versions of Reddit.
- This feature may encourage advertisers to deliver more relevant and high-quality ads, as users can easily block content they find unappealing
- By introducing this feature, Reddit aims to enhance user satisfaction and control over the content they encounter on the platform
Source: Search Engine Land
14. Reddit expands conversation Ad Inventory to all advertisers with new suitable reporting
- Reddit has made conversation ads available to all advertisers, allowing placements between comments on conversation pages.
- Advertisers using conversation ads are automatically included in available ad slots throughout the comments page, with placements adhering to specified brand safety requirements.
- Reddit has partnered with DoubleVerify and Integral Ad Science (IAS) to ensure all conversation ad inventory is measurable with their brand safety and suitability reporting tools.
- Internal data indicates that advertisers employing multi-placement strategies (combining feed and conversation ads) experience 12% lower costs compared to those targeting only the feed
Source: Swipe Insight
What is there to take away?
As business owners running digital ads, it can be a challenge to keep up with the constant changes in digital marketing. But not when you follow Primeclick media. Follow Primeclick Media on Facebook, Instagram, Twitter and LinkedIn so you will never miss a thing!
