From ChatGPT’s Custom GPT, and Amazon advertising errors to new TikTok monetisation features, March was definitely eventful for the world of digital advertising. Here are all the March 2024 digital marketing news:
1. ChatGPT launches Custom GPT Actions to replace Plugins
- ChatGPT launches Custom GPT, allowing users to create actions such as scanning PDFs, creating files and building travel itineraries.
- ChatGPT Plugins already enabled users to carry out these functions, but have been scrapped for redundancy.
- There may also be a GPT store available soon.
Source: Target Internet
2. Amazon addresses AI advertising errors
- Amazon addresses advertising errors when its automated system charged an American user, Rob Robinson, for ads of merchandise that he had stopped selling.
- Due to this error, he was charged thousands of dollars while he made no profit in November, December and January.
- Amazon assured sellers to make refunds and fix its advertising operations.
Source: Bloomberg
3. Google improves ad transparency
- Google improves advertising transparency after Adalytics reported that their ads were displaying on pornography and pirate software sites.
- Hence, Google enables users to see what sites their ads are displayed on, effective from March 4, 2024.
- Stakeholders are hoping to see if this update would include ad type and location of Performance Max clicks in the nearest future.
Source: Target Internet
4. LinkedIn expands Thought Leader Ads opportunities
- LinkedIn expands Thought Leader Ads to allow advertisers promote content from brand advocates, customers, or industry experts and not just employees.
- The rationale for this is for brands to explore innovative ways to connect with their target audience, such as with customer testimonials.
- To begin, the brand has to login to Campaign Manager to set up their Thought Leader Ad, after which they would search for the content they want to promote.
Source: LinkedIn
5. Google revamps their SEO Guide
- Google revamps their Search Engine Optimisation Guide first launched in 2008 after multiple revisions.
- The document provides a guide on several tools such as Search Essentials, site organization and usage of descriptive URLs.
- It also includes some insights for digital advertisers on how Experience, Expertise, Authoritativeness and Trust (EEAT) works.
Source: Google
6. TikTok expands monetisation opportunities for creators
- TikTok creates enhanced resources and tools to expand monetisation opportunities for creators.
- They upgraded the Creator Portal to the Creator Academy which provides a comprehensive guide for monetisation features, tools and content skills.
- TikTok also launched the Creator Rewards Program to incentivise original content, as well as introduce Live Subscriptionsfor creators.
Source: TikTok
7. Meta launches new ad formats for Advantage+ campaigns
- Meta introduces new compelling video ad features on their Advantage+ campaigns.
- The Advantage+ creative optimisation can automatically create different variants of an ad for Reels, Facebook or Instagram.
- Advertisers can also use Advantage+ creative with Advantage+ catalog ads to display their best products to improve performance.
Source: Meta
8. Google partners with Disney to maximize CTV performance
Google’s Display and Video 360 ads will now appear on Disney platforms thanks to a new collaboration with Disney’s DRAX. This partnership allows advertisers to leverage Disney’s extensive media network, including Hulu and YouTube, to enhance their campaign reach and effectiveness.
Source: Google
9. TikTok introduces new e-commerce solutions
- Tapping into the app’s influence on shoppers, TikTok introduces new e-commerce solutions for users.
- They launched their video shopping ads alongside TikTok Shop for business owners to display their products.
- They also introduced a paid ad feature to promote businesses called Shop Ads.
Source: TikTok
10. YouTube introduces mandatory AI content disclosure tool
- YouTube introduced a new tool called the Creator Studio mandating creators to disclose to their audience when realistic content is created with AI
- Such content must include the likeness of a realistic person, altered footage of real events or places and realistic scenes.
- This disclosure is not required for animated or unrealistic content.
Source: YouTube
11. TikTok launches Creator Search Insights
- TikTok launched a new tool called Creator Search Insights which aims to help creators find topics that people are searching for on the app.
- Creators can, therefore, make content based on popular searches and improve performance.
- You can find these insights by searching “Creator Search Insights” on TikTok and it will soon be available directly in the app’s settings.
Source: TikTok
Stay up to date
Staying ahead of innovations in the advertising industry is a critical step towards business success. Follow Primeclick Media on Facebook, Instagram, Twitter and LinkedIn to bring all the latest news and updates to your fingertips.
