There are many new features in advertising including AI photos, lead generation tools, restrictions on ads for teens, and tools for creating video campaigns. Here is the latest July 2024 digital marketing news:
1. Meta launches AI photos
- Meta AI introduces AI-generated photos with a new tool, Imagine Me.
- Imagine Me creates images based on prompts while texting or making a post.
- Meta apps like Facebook and Instagram can now edit or alter images with the new Edit with AI button.
- It is available in 22 countries and seven additional languages including French, German and Hindi.
Source: Search Engine Journal
2. Yelp launches updates for advertisers
- Yelp introduces new updates for advertisers to facilitate lead generation and management.
- The Request a Quote feature, which helps brands generate customer leads, is now available for multi-location brands through the AI-powered Yelp Assistant.
- The Yelp Guaranteed project helps provide a $2,500 cover for businesses if a project with their customers goes wrong.
- Verified License program helps consumers find legitimate businesses with licenses and Portfolio provides a photo collection for businesses to showcase their products.
Source: Yelp
3. Google Ads releases Editor version 2.7
- Google Ads Editor version 2.7 has new features including AI-generated assets such as descriptions and long headlines for asset groups.
- Advertisers can now include partners in Demand Gen campaigns.
- Other new features include a new customer acquisition goal, account-level content label exclusions, a fixed CPM bidding strategy, and support for account-level negative keywords, among others
Source: Google Ads
4. New Microsoft Advertising brand lists are out
- Microsoft Advertising rolls out brand lists to optimise ad visibility and brand image for Performance Max campaigns.
- These brand lists offer benefits such as risk mitigation, relevant content display, and ROAS optimization.
- They also provide cover for potential brand misspellings within search query ads.
Source: Microsoft Advertising
5. Reddit unveils Lead Generation Ads
- Reddit launched Lead Generation Ads, a powerful new format, integrating Zapier to help businesses generate better quality leads.
- It offers easy and secure information collection without users leaving Reddit.
- Users can also enjoy privacy and lower cost per lead with higher submission rates than before.
Source: Reddit
6. Meta adds overlay ads to Reels
- Meta updates ad placements for advertisers with Facebook overlay ads and post-loop ads on Reels.
- They have brand safety tools such as inventory filters, block lists, publisher lists and delivery reports for users.
- You can set it up under Meta Ads Manager.
Source: Meta
7. Apple updates ad placement in App Store
- Apple has moved the ads section on the App Store to a prominent spot below the search bar.
- This makes suggested apps more visible to Apple users, and they can now expand it to view more suggestions.
- The Discover section has been removed from the search bar while Top Charts has been moved to the Browse section.
Source: Swipe Insight
8. Taboola set to sell ads to Apple
- Taboola strikes a deal with Apple to power ad placements on Apple News and Apple Stocks.
- Apple’s global ad revenue is set to hit $10.34 billion, so this partnership is a bid to outsource and expand sales operations.
Source: Axios
9. Google Merchant Center Next coming soon
- Google announced that an updated version of Google Merchant Center will be available to all merchants starting in July.
- Google Merchant Center Next has a refreshed user interface, reinvented complex features and new experiences.
Source: Google
10. Meta recommends GA4 integration
- Meta encourages advertisers to link GA4 data for better ad performance.
- The benefits of this integration include more accurate conversion attribution and cross-platform user journeys.
- Advertisers can also gain insight into how Meta ads influence website traffic and user behavior.
Source: Search Engine Journal
11. Amazon introduces Rufus
- Amazon introduces a new AI shopping assistant, Rufus, to all U.S. customers.
- The feature offers product recommendations and comparisons, insights from customer reviews and expert analysis.
- Customers can view updates on fashion trends and the latest tech.
- It is important to note that Rufus may not always provide accurate information.
Source: Search Engine Land
12. Microsoft Ads releases AI asset recommendation
- Microsoft Ads releases AI asset recommendation for video and display ads.
- Advertisers can use this feature by inputting their landing page URL and the AI generates video ad recommendations.
- This feature helps businesses create more creative campaigns seamlessly.
Source: Search Engine Land
13. TikTok restricts ads for teens
- TikTok places restrictions on ads that target teens, stopping advertisers from reaching US teens through personalised targeting and campaign selections.
- Advertisers will only be able to reach teens with a few broad options such as language, location and device information.
- Advertisers are now required to disclose if an ad is AI-generated through an AIGC label on the ad.
Source: SocialMediaToday
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