Now that you are here, I am excited to share with you 5 PPC Trends that would keep you on top of your PPC Strategy in 2022. Although, there have been new features and updates in the Google Advertising space and Google is probably trying to create a simpler user interface but whilst that is being done, let’s get you started.
If you continue reading, you would learn 5 detailed steps in smashing your sales with Google Advertising, let’s begin…
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Conversion Action: Being able to measure your growth is a baseline for PPC Strategy. You have to know what is working and what is not, so as to re-strategize. Being able to track your goals in campaigns is very important as it helps you in making a decision and also strategizing.
Here are most PPC conversion goals:
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Phone Calls
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Sign Up
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Phone Calls
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Chat Conversions
So, just before you set up that PPC Ad, know what your conversion action should be.
Ask yourself these questions:
-Are you sure you are on the right track with your conversion?
– Are you measuring all you should be measuring and what value is associated with each conversion goal?
If you can answer these questions well, it is safe to say you are on the right track.
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Manage your Automations: Whilst the Ad platforms continue to give automation options to simplify Ad Management, don’t just leave your Ads AUTOMATED, you need to constantly monitor and guide your automated Ads to get the best.
For example: For campaigns using Smart Bidding Strategies, you need to constantly monitor the Ad to adjust Target CPA or Target ROAS (Return on Ad Spend).
Also, smart creatives such as Responsive Search Ads and Responsive Display Ads should be reviewed for performance. To be on the safer side and to avoid overspending or not meeting your KPI, whilst planning your PPC strategy, decide which components of your account can be automated from bidding to creatives.
Before making decisions, compare the results of your manuals Ads and Automated Ads, learn from your metrics, and settle for the one with better results.
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Keywords:
There have been a few changes in the Keyword match and this has also brought a few changes in PPC strategy. Starting from Broad Match Modifier which was stopped and other match types have also gone through some changes.
There are many Ad accounts still using the “old” keyword organization which would need a keyword audit. Before you start complaining that your Ads are not converting, make sure you are updated on trends and new features. Are your Ads still set up with the old keywords?
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Ad Copy Review: Yes! I know you have checked it before but trust me, you need to be more than sure to get this right. After working on your keyword strategy, it only makes sense you review your Ad copy. Ensure to always test and regularly update Ad copy to get the best performance of your PPC Ad.
- Responsive Display Ads: Although some advertisers use Display Ads as an integral part of their strategy on PPC platforms this is probably because they are used to it…Old habits die hard right?
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Responsive Display Ads give a better reach while simplifying the creation process and still getting the branding message advertiser wants. Asides from simplifying the creative process, responsive ads open up more inventory opportunities on the display network which is because it comes with headlines, descriptions, and images to fit into any space on the web your target audience is.
Now that you have learned more about setting up your PPC campaigns, I hope this helps in getting more leads for your brand.
