About Client/Company: Ebonylife place is a multi-billion naira, magnificent lifestyle, and entertainment resort. Located in Victoria Island, Lagos, the high-rise mansion boasts of 5 cinemas, a rooftop terrace, event spaces, bars, restaurants, and a 20 room boutique hotel, The White Orchid.
The Challenge
EbonyLife Place’s four websites – links to unique services in the resort were recently launched but doesn’t have any visibility online. When branded keywords like “EbonyLife Place”, “White orchid hotel” or relative ones like “Rooftop lounge in Lagos”, “cinemas in Lagos Island” and other keywords relating to the Ebonylife Place services are searched, their websites don’t appear. With respect to the above, the brand wants immediate online visibility and to establish domain authority for their different website links as soon as possible.
The Strategy
- We implemented Pay Per Click advertising on Google search engine result pages using intent-driven search keywords, custom interest targeting.
- Display ads on top web publishers to drive traffic to the new EbonyLife Place websites.
- We used automated bidding techniques like Maximize conversion and time of day scheduling to improve conversion rates.
The Result
The ad, seen more than a million times delivered over 13K Visits to the new websites in the first month of the campaign launch. The brand’s websites were also number 1 on Google SERP anytime someone searched for keywords relating to their services. By the end of the campaign, over 5000 people performed one desired action or the other, generating huge ROI for the brand.
