The world of digital marketing and advertising can be exciting as well as overwhelming. Whether you’re an experienced marketer or a novice, it’s crucial to keep up with the latest developments, trends, and insights in the industry. This includes emerging features being tested by major platforms such as Meta and YouTube, as well as legal disputes and penalties affecting social media giants. Our monthly news roundup offers comprehensive coverage and valuable insights to help you shape your strategies and stay ahead of the competition.
NEWS HIGHLIGHTS:
1. YouTube Dumps Stories
- YouTube will permanently remove its Stories feature on June 26, which was inspired by Snapchat’s limited-time content.
- The platform will shift its focus to community posts and Shorts, as they generate more engagement than Stories.
- While Shorts has potential, it still has some ground to cover to rival TikTok.
Source: Search Engine Journal
2. Twitter Offers New API Pricing Tier
- Twitter faced criticism for its recent API cost increases, leading to the introduction of a new pricing tier.
- The new API access level, called “Pro,” costs $5,000 per month or $60,000 per year.
- At this price, it provides access to 1,000,000 million tweets per month (read) and 300,000 tweets per month (create).
Source: Social Media Today
3. Twitter Blue Subscribers Can Now Upload 2-Hour Videos
- Twitter Blue subscribers now can upload videos up to 2 hours long (1080p) on twitter.com and Twitter for iOS.
- Android users with a Twitter Blue subscription can upload videos up to 10 minutes long, while free Twitter users are limited to videos of up to 140 seconds in length.
- Twitter originally allowed hour-long videos for Twitter Blue subscribers, but later expanded it to two hours.
Source: Social Media Today
4. Report Shows That TikTok Dominates Short-Form Video Content
- A recent study from Social Insider reveals TikTok’s dominance over its main competitors.
- TikTok users engage twice as much in commenting compared to Instagram Reels or YouTube Shorts.
- Brands also post twice as much content on TikTok, and the platform excels in overall engagement.
Source: Search Engine Journal
5. TikTok Tests AI Chatbot for Search
- TikTok is currently testing Tako, an AI-powered chatbot designed to assist users with search and content discovery.
- Tako appears on the right side of the TikTok interface, enabling users to ask questions and receive recommendations.
- This feature is currently available to select users in the Philippines. It will soon roll out to other users in other countries.
Source: Search Engine Land
6. Bing is Now the Default Search Engine for ChatGPT
- Microsoft announced that Bing has become the default search engine for ChatGPT, the popular AI-powered language model.
- Users of ChatGPT will now have the option to utilize Bing Search for their queries.
- Microsoft plans to make Bing available as a free plugin for ChatGPT in the future, aligning with their billion-dollar investment in OpenAI, the creator of ChatGPT.
Source: SERound Table
7. Twitter Offers Picture-in-Picture Video Playback
- Twitter surprises users with a picture-in-picture (PiP) feature, allowing video playback while scrolling through the app.
- Users can now watch videos while multitasking and browsing their timelines.
- Elon Musk himself promoted the PiP feature through his personal Twitter account.
Source: Social Media Today
8. Twitter Bows Out of the EU Disinfo Code
- Twitter decides to withdraw from the EU’s voluntary Code of Practice on online disinformation.
- The code aims to ensure social media platforms moderate the information shared on their platforms.
- Elon Musk’s personal opinions on freedom of speech led to Twitter’s exit from the code.
Source: Social Media Today
9. Meta Fined $1.3 Billion by the EU for Privacy Violations
- The European Union has imposed a $1.3 billion fine on Meta for violating data transfer laws.
- Meta transferred EU user data to the U.S., which violates GDPR regulations.
- The EU granted Meta a five-month period to cease future transfers and six months to halt unlawful processing and storage of EU user data in the U.S.
Source: Search Engine Land
10. Meta is Building Its Own Version of Twitter
- Meta is set to release its own microblogging platform, next month.
- While it will exist as its own separate app, it will be integrated with Instagram. This allows users to sign in using their Instagram credentials.
- The app supports character limits of up to 500 characters, along with the option to add links, photos, and videos lasting up to two minutes.
Source: Social Media Today
Want to learn more?
Our roundup aims to equip you with useful insights and fresh ideas to effectively navigate the dynamic digital realm. Keep an eye out for upcoming updates, and continue to explore and experiment with your digital marketing endeavors.
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P.S. Don’t forget to be productive and stay positive!
