January is finally over! Here’s a report of all the exciting digital marketing news that happened in January 2023. This marketing news and updates will help you better understand everything happening and how it affects you.
1. Prime Click Media – Fastest Growing SMEs Award 2023
Celebrate with us as Primeclick Media, Nigeria’s fastest-growing SME, wins the accolade of the “Fastest-Growing SME of the Year Award.”
Following our outstanding performance and big strides in 2022, we are honoured to receive this award at an event hosted by BusinessDay on January 20, 2023.
What’s more? We’re making more efforts to grow bigger in 2023, and it will be a good idea for any business not yet making use of our advertising expertise to start doing so now.
We will explode your sales and beat your competition using our advertising services. Start a free consultation here—your business growth is just a click away!
2. Google Ads Now Offers Negative Keywords at the Account Level
If you’re not familiar with negative keywords, they’re words that potential customers might use in search queries but won’t trigger your ads.
Before now, advertisers could set negative keywords only at the campaign level. But now you can set them at the account level [for the entire account].
3. Recent Statistics Show Facebook Usage is Increasing
This is very good news for Meta. Worldwide usage of Facebook increased year over year during the fourth quarter of 2022.
According to the Wall Street Journal report, Facebook experienced this increase with AI’s help. This same AI component also helped to drive a 20% increase in Reels viewership.
4. Twitter Applies for Licenses to Handle In-app Payments
Shortly after a change in ownership, Twitter is already making waves in the fintech industry. The social giant is currently applying for licenses to provide in-app payments.
There is no mystery to the reason for this big move. Twitter will get more substantial revenue from the platform’s usage. Also, users will have the ability to donate to creators within the platform.
5. Snapchat is Still Growing
Following Snapchat’s latest earnings report, the social platform gained an additional 12 million daily active users (DAU) in the fourth quarter of 2022.
However, the Snapchat+ subscription-based service has only recorded 2 million paying customers after 6 months of launching. This means only 0.5% of the user base has been willing to pay so far.
6. Open AI’s ChatGPT – The Talk of the Town
No doubt, every digital marketer has heard of this one. ChatGPT has been the focus of all discussions since OpenAI released a preview in November 2022.
It amassed 1 million users in just 5 days! By the end of January, it also has over 100 million users.
In your own free time, you can research more about this Al. In the meantime, here are 11 things anyone can do with ChatGPT.
- Create jokes
- Explain complex topics
- Prepare for a job interview
- Solve tricky maths problems
- Can be used as an Al Chatbot
- Write, debug, and explain code
- Write essays on popular topics
- Write music in almost all genres
- Create content in more than one language
- Write a customized resume and cover letter
- Detect content generated by an AI [still under testing]
7. Twitter Launches Ad Targeting Based on Searches
Recently, Twitter announced a feature [Search Keyword Ads] that allows advertisers to target promoted tweets based on keywords in search.
Note that this feature only applies to Twitter searches. It provides more specific targeting options for reaching audiences. This new feature can also reduce the cost of reaching targeted audiences.
Thanks for Reading!
P.S. Don’t forget to be productive and stay positive!
