About Client/Company: Domino’s Pizza Nigeria, a fast-food restaurant chain is the leading pizza restaurant in Nigeria providing exceptional Pizza delivery and dine-in service. The company was founded in 2012 in Nigeria and was the first company to bring world-class pizza into the country.
The Challenge
Domino Pizza Nigeria launched a new website in 2019. They required an increase in traffic to the new website and a corresponding surge in revenue generation.
The Strategy
- We implemented Pay Per Click advertising on Social media and Google result pages using intent-driven search keywords, custom interest targeting.
- Display ads on top web publishers to drive traffic to the brand’s website
- We used automated bidding techniques like Maximize conversion and time of day scheduling to improve conversion rates.
The Result
We delivered over 13K Visits to the new website in the first month of the campaign launch. Over N25M revenue was also generated from Google advertising within the first quarter of the campaign with conversion rates increasing by 125% at the end of the first quarter.
