The right keyword research for Google Ads can maximise your campaign. You get to reach out to your target audience while maximizing your budget at the same time. This conveys effective keyword research that results in traffic drive to your website and conversion.
Here’s a step-by-step guide to performing keyword research successfully-
Understand Your Target Audience
First, know who you want to reach with your ads. Knowing your audience’s interests, needs, and behaviour is essential. In this regard, this information helps pick relevant keywords. However, for audience insights, you may engage a Digital Advertising Agency in Nigeria or look at customer surveys, social media insights, and website analytics.
Set Clear Goals for Your Campaign
The right keywords are always very important and always involve the setting of specific goals. Do you want more website traffic, increased sales, or brand awareness? Different goals require different keywords. Therefore, for example, with a brand awareness campaign, you’re going to use broader keywords, but for direct sales, more specific keywords might perform better.
Use Google Keyword Planner
Google Keyword Planner is a primary tool for searching keywords. It has information on the search volume and competition for any keyword. It also outlines the cost-per-click estimates, and additionally guides in budgeting. Start by using just a few words related to your business. For instance, type “digital marketing in Nigeria” and see the terms that will come up. Then, you get a list of suggested keywords for your ads on Google.
Brainstorm and Expand Keyword Ideas
Start by brainstorming terms that would be very similar to your business. Identify those terms that consumers would look to get to your service. List those terms, take the synonyms and phrases, and expand on those to create your keyword list. Moreover, consider local terms if your audience is specific to an area in which to search. Your big keyword list expands to allow for the initial work. Then, you can narrow it down based on further evaluation of competition and search volume.
Analyze Keyword Competition and Search Volume
Not all keywords are equal. Some have high competition, while others have low search volume. Therefore, you should check the competition level of each keyword in Google Keyword Planner. High-competition keywords may be costly but reach many people. Lower competition keywords can offer cheaper clicks. Furthermore, you should balance high and low-competition keywords for a cost-effective campaign.
Focus on Long-Tail Keywords
Long-tail keywords are phrases that contain three or more words. Often, these keywords have a few competitors, and they are budget-friendly too. For example, “digital marketing agency in Nigeria“ targets specific services. Long-tail keywords help more precise audiences who have clear purchasing intent. Moreover, they often result in better click-through rates.
Consider Negative Keywords
Negative keywords prevent your ads from showing on irrelevant searches. For example, if you offer paid services, add “free” as a negative keyword. This will save you money, as it avoids unwanted clicks. Besides, it keeps your ad relevant to interested users. The most important aspect is that negative keywords improve the relevance score of your ad on Google Ads.
Group Your Keywords into Relevant Themes
Group similar keywords to create themed ad groups. This will help in writing targeted ads and keeping your campaigns more organised. For example, group the keywords regarding “digital advertising in Nigeria” in a single ad group, then another single ad group concentrating on “Google Ads in Nigeria” related terms. A well-organised campaign helps Google in delivering relevant ads to the right user.
Use Competitor Analysis for Keyword Ideas
Analysing competitors can help you find some keywords that you probably haven’t known or considered before. SEMrush and Ahrefs will show what keywords competitors are using. Moreover, competing research makes you realise the well-used words in your niche. Do not copy the keyword; custom it to sound like your brand’s voice.
Regularly Update and Refine Your Keywords
Keyword trends change at times; hence, keeping them requires constant updates. For this purpose, you should monitor your Google ads to measure the efficiency of the keywords. Eliminate those keywords that are not effective in your budget. Additionally, introduce new keywords by utilising recent changes in trends or their trends within the industry. Refine your keywords every 3-4 months for best performance.
Test and Optimize Your Keyword Strategy
Finally, you’ll test different keywords to know which ones will attract the most results. You can do an A/B test by creating a separate ad group containing different keywords and see what works best and what’s not. Moreover, monitor the results of each group and find where to optimise your keyword list to increase conversions.
Final Thoughts
Keyword research is the backbone of success in Google Ads. This process enables you to create a targeted and effective campaign by following these necessary steps. Furthermore, using both broad and specific keywords can widen your range as much as possible. You may even consider consulting a digital marketing agency in Nigeria for more insights. Effective keyword research connects you with the right audience.
