About 6.55 billion people in the world use a mobile phone today. To put this into perspective, that is about two-thirds of the global population as of 2024. This figure shows how important it is to ensure mobile users can access your website seamlessly. Doing so would help you garner more organic traffic and help them have an enjoyable experience with your site. We have, therefore, curated some tips to help optimise your website for mobile devices.
Why mobile optimisation is important
Mobile optimisation is making your digital content suitable for mobile devices. In this case, it refers to setting your website to make it easily accessible for mobile users. Mobile optimisation was not a priority for many business owners for many years. However, with the change in the digital clime, it has become an inevitable need to drive conversions. You might wonder, why this is so. More than 60% of website traffic is from mobile devices. Also, 88% of consumers who search for a local business on their phones call or visit that business within 24 hours. These and many more statistics emphasise the impact of mobile users on businesses. It is, therefore, important to optimise your website for mobile to increase conversion.
5 ways to optimise your website for mobile devices
The following are five ways to optimise your website for mobile devices:
1. Focus on mobile intent
One good way to drive conversion on mobile devices is to construct your content towards the search intent of mobile users. You have to understand what content mobile users like to consume and what they search for regularly. You can search for mobile keywords on Google Analytics. Another way to focus on mobile intent is to prioritise local SEO. A Google and Nielsen study revealed that 40% of all mobile searches come from local intent. This means that people are trying to find businesses near them. Hence, you should include locations in your website content to drive local traffic.
2. Make the website design responsive
Ensure to make your site design suitable for mobile devices. For example, make the design fit the layout of a mobile phone. Also, make the relevant information easy to find. You should put the icons at the top of the screen, such as an about-the-brand, products, and pricing menu. This way, users can navigate the website and view your products easily.
3. Optimise pictures
Pictures are a great addition to a website; however, they can affect the user experience. If the image files are large, the site may not load on phones, or they may load slowly. A good way to prevent this is to compress the pictures to a smaller size or optimise them to fit the resolution of a screen size.
4. Prioritise video marketing
Video marketing is the most popular form of advertising with mobile consumers. A study shows that over 75% of people use phones to watch short-form videos. Hence, if you are seeking to capture a mobile user’s attention, incorporate short-form videos into your site. Ensure that it integrates seamlessly into a mobile screen.
5. Call to action
A call to action is the goal of every marketing form. Ensure to include a CTA in a place that is easy to find on a mobile screen. You can have a “contact us” icon at the top of the screen, which includes a call or text number for your business. You can also leave purchase links at different parts of your website for easy reach.
Future trends in mobile optimisation
With the uprise in mobile devices for online shopping, technology is advancing to make mobile optimisation even more seamless. Here are some trends that are gaining traction in mobile optimisation:
- Progressive web apps: These are apps designed using web technologies but have high-performance like applications and are accessible to any web user. It can be downloaded on a phone and can work offline at the same time. This technology makes conversion easier and faster. Companies like Twitter, Starbucks and BMW use PWAs.
- Augmented and Virtual Reality: Augmented reality is a technology that provides an interactive version of real life through a hologram. Virtual reality immerses people into the experience as if they are in that world and not merely viewing it with a device. Apple Vision Pro is an AR/VR device that presents entertainment, workspace, and socials in real time. This can potentially be the future of mobile optimisation.
- Artificial intelligence and personalisation: Artificial intelligence is gaining popularity in mobile advertising, with companies like Google and Meta providing AI tools to help advertisers create campaigns. AIs also integrate with chatbots, which provide personalised experiences for customers.
- Voice search optimisation: The rise of voice-automated assistants like Siri, Alexa, and Google Assistant has created a trend for using voice search on mobile phones for accessing web pages. Voice search optimisation is proliferating in mobile advertising and will likely become a primary mode of search in the near future.
Conclusion
The Google and Nielsen study shows that 28% of mobile searches lead to conversion, alongside other advantages for businesses. The best way to drive these conversions to your business is to use a combination of strategies, including the ones in this article. Book a free consultation with Primeclick Media to get advice on the best strategies to optimise your website for mobile devices.
