In the rapidly changing world of digital trends and advancements, it is crucial for business owners, executives, entrepreneurs, and marketing professionals to stay updated. We have compiled a monthly collection of significant advances in social media platforms, search engines, and AI technologies to assist you in this endeavour. Our objective is to equip you with valuable insights that will enable you to adapt and succeed in the digital domain, ultimately saving you time, avoiding information overload, and taking advantage of emerging possibilities. Let’s delve into what has occurred thus far.
1. MOZ adds a new metric: Brand Authority
- Moz has unveiled a new metric called “Brand Authority”. It’s not the same thing as Domain Authority.
- DA, which isn’t going away, describes how likely a site is to rank on a scale of 0-100. But Moz says that BA (also a score from 0-100) will evaluate the true value of sales targets and assess the influence of media brands that pick a company’s stories.
- Moz also says that businesses can use BA to identify marketing gaps that might limit ROI. The metric score will be refreshed once every month.
2. Google’s August 2023 Core Update
- Google rolled out its latest core update on August 22, 2023, aimed at improving search result quality.
- The update, spanning approximately 2 weeks, has already had a significant impact on various websites.
- Some sites experienced traffic gains of up to 80%, while others saw losses of up to 80%. Notably, fluctuations in rankings peaked around the 25th of the month.
3. WordPress announces 100-year domain name registrations
- WordPress is now offering an intriguing option: 100-year domain name registrations.
- For $38,000 (or $380 per year), users can secure a domain that can outlive them, including managed hosting, backups, and 24/7 customer service.
- This plan is tailored for families preserving digital legacies, founders documenting company histories, and individuals seeking a stable and adaptable online home.
4. OpenAI launches ChatGPT Enterprise
- OpenAI introduces ChatGPT Enterprise, a premium version emphasizing privacy, security, and new features.
- This enterprise-grade solution is SOC 2 compliant, demonstrating adherence to five trust service principles.
- It promises unlimited access to high-speed GPT-4 and 32k token context windows, but pricing details must be obtained by contacting OpenAI.
5. X lowers the eligibility threshold for Ads Revenue Sharing
- X, the social media platform, has reduced the eligibility threshold for its ads revenue sharing program.
- Now, generating 5 million impressions in the previous three months is sufficient for eligibility, down from the previous requirement of 15 million impressions.
- Additionally, the minimum payout requirement has been lowered to $10 from $50.
6. More changes coming to X
- X is making further changes, with link previews shifting to thumbnail images for a cleaner interface. The headline and description will no longer appear.
- Also, in a recent tweet, Musk said Semantic Search is coming soon to X.
- With semantic search, search results will show posts of X that match the meaning of your search, not just the text.
7. TikTok to implement ads in search results
- TikTok is preparing to serve ads within search results, allowing precise targeting based on user intent.
- With the Search Ads Toggle feature, launching ads becomes straightforward, as the app can create ads for you using existing ad content. Then, TikTok will serve the ads in relevant search results.
- Sponsored ads will be labelled ‘Sponsored’ and placed in a distinct position within search results.
8. Instagram tests four sponsored posts on the same screen
- Instagram is experimenting with a novel ad format that consolidates four sponsored posts on a single screen.
- This approach clusters related promotions and targets users who have engaged with similar products or services.
- While cost-effective, it may negatively impact user experience and click-through rates, as some users might find it irritating.
9. YouTube tests smaller ‘Skip Ads’ Button
- YouTube is refining the ‘Skip Ads’ button with a subtle design, potentially increasing view rates and conversions.
- The redesigned button will now feature a less opaque background, rounded edges, and lowercase lettering for the word ‘ads.’
- This subtle design change aims to divert attention away from the option to skip ads, which could result in higher view rates, expanded reach, and increased conversions.
10. YouTube Experiments with New Anti-Adblocker Popup
- YouTube is combating ad-blockers with a popup featuring a countdown timer, indicating when the next advertisement will appear.
- The timer, ranging between 30 to 60 seconds, is situated at the top right corner of the popup.
- Users are presented with two options: they can either opt to “Allow YouTube Ads” or explore the “Try YouTube Premium” alternative.
Want to Learn More?
Our roundup aims to equip you with useful insights and fresh ideas to effectively navigate the dynamic digital realm. Keep an eye out for upcoming updates, and continue to explore and experiment with your digital marketing endeavors.
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P.S. Don’t forget to be productive and stay positive!
