If you want to get it right with Facebook Advertising, then you have to plan, create and execute well. There are so many steps and procedures involved in creating an effective Facebook Ad and just a little mistake can alter the whole process.
Whilst trying to create effective Facebook Ads, it is important you have a strategy or plan before getting to the “Create an Ad” Icon so as to remain focused on whatever specific goal you are optimizing for.
Here, we would be sharing 5 keys or steps to an effective Facebook Ad strategy so you can create high-performing campaigns and meet your sales KPI or the specific goal you are optimizing for.
- Understand Your Audience:
This means two different things: Understand who your audience is in theory, and understand how to actually target them on Facebook.
Before you think of Creating an Ad, you need to have a strong understanding of who your audience is. You would need to know their age, location, income, and level of education. Create fleshed-out buyer personas using audience segmentation to develop accurate customer profiles.
After this has been done, take a look at each audience and think of how you would reach them either by Demographic targeting, behavior, or interest targeting.
- Choose the Right Ad Objective:
Setting up an effective Facebook Campaign means choosing the right objective and choosing an objective shouldn’t just be about your emotions or thoughts but what you want to achieve with your campaign.
The objective of your campaign is also what you are paying for so it is important you get it right. For example, traffic to your site is often paid with link clicks while video views are going to charge based on 10-second video views which can drastically impact your Ad cost.
Facebook automatically optimizes your campaign based on your objective and that is why you need to choose the right objective.
3) Keep Pain Points and Emotional Appeals Central:
Before you get carried away with the whole creating an Ad process, don’t forget you have a campaign aim. For this part, your aim here is to convince your users or audience to take a specified action that is based on your campaign objective. Whilst creating the pain point, you would need to be certain of your audience niche so you would know how you can appeal to them. Knowing your audience would guide you whilst choosing your images, videos, copy, and headline.
4) Create Ad Funnels:
Ad funnels are a key part of establishing an effective Ad strategy and it’s also an integral part of driving real results.
Funnels are designed to engage users at different stages of the sales funnel with ads relevant to them and assist them to the next stage. For example, A video that introduces your brand is suitable for cold audiences who have had zero interactions with your brand but would not really create an impression for people who have had previous interactions with your brand.
5) Choose your Bid Wisely: Where you bid your Ad is very important as this affects the amount you are spending on whatever it is you are optimizing for. Facebook allows you to set your target bids and bid limits. Target bids shoot for an average amount meaning that it can increase if you get a high-value customer. Target bids shoot for an average bid amount, meaning that they’ll go slightly over if they think they can get you a great placement with potentially high-value customers. Bid caps, however, are good if you’re firm on what you’re willing to pay for each acquired action.
Now, let’s get it started with our Facebook Ads!
