The goal of getting your target audience to visit your business website is to ensure that they convert into paying customers. This, however, lies with them having a seamless experience on your site. By focusing on your UI/UX design, you can improve your audience’s experience and ultimately convert them. This article will explain how to boost conversions with top UI/UX design tips.
What is UI/UX design?
UI design refers to user interface design while UX design refers to user experience design. While they work together, the two terms mean different things. UI design relates to the visual aspect of a product such as the font, typography, colours, buttons and icons. Therefore, it refers to the process that goes into creating the aesthetic visuals of a product. On the other hand, UX design relates to the functionality and responsiveness of the product. While UI is the visual design of the product, UX design is the process of creating a working product. They are both important in ensuring a user’s seamless experience with an app, website or program.
Top UI/UX design tips to boost conversions
Your UI/UX design can make or mar your sales. Here are some design tips that you can use to boost your conversions:
1. Use aesthetic colours
It is important to attract people with aesthetic colours as that is one of the ways to capture the human eyes. You should use your brand colours and make them consistent throughout your website. Avoid dark colors like black especially where important information about your products are. White space is great for a background and it makes texts more readable. Also, keep your visual design simple and clean to avoid distractions.
2. Clear typography
Choosing the right typography is an essential element for readability. Use clear, simple and fine fonts such as Calibri, Lato, Nunito, Roboto and Open Sans. You can also focus on visual hierarchy using larger fonts for more important information and smaller fonts for the less important ones. You should avoid tiny prints in general.
3. Simple menu navigation
Ensure that your site is easy to navigate and a good way to do this is with an orderly menu display. Arrange your menus in a clear and intuitive way so that your audience can navigate your site easily. For example, have your products in one icon and contact information in another. Using drop-down menus also allows people to see the different icons at once, making decision-making easier.
4. Fast-loading site
A page that loads slowly can frustrate people, causing them to leave the site immediately. You should ensure your site is responsive, especially on mobile devices, which is what most people use. One way to do this is by fitting the website design to a mobile screen’s resolution. This way, mobile users can access your site and shop easily.
5. Catchy landing page
Your landing page is the first point of contact with your audience so, the first impression is very important. Ensure your landing page is catchy with engaging visuals. Also, put important information such as what the audience is most likely looking for. A good example for a furniture brand is a display of pictures of different kinds of furniture that your brand makes. This is also a goos place to entice people with discounts. You can have a large pop-up icon with “35% off for first-time customers!”
6. Aesthetic images
Using aesthetic images is a sure-fire way to attract customers to your site. According to the 2024 Salsify Consumer Research report, 78% of shoppers regard product images or visuals as important. One mistake that business owners make is not to showcase their products on their sites. Invest in quality product photography and display them in strategic locations on your web page. This is a good way to influence their decision and convince them to purchase.
7. Customer reviews
According to the same study, 34% of shoppers have left their shopping carts because of a lack of brand trust. Many people can be hesitant with online shopping to avoid getting scammed. An essential method of eliminating this fear is to display customer reviews on your site. People are more likely to trust the words of other customers like themselves. This is why many people first read reviews before making a purchase. You can build brand trust by showing authentic positive reviews of your customers on your website.
8. Simple purchase process
The end goal of any advertising is an action, usually to purchase. You have to make sure that conversion is easy for the audience. It can be a sign-up process or a shopping link. Eliminate any error or slow loading that can frustrate a customer and allow them to abandon their shopping cart.
9. Compelling CTA
The call to action is the direct link to the purchase channel. It can boost or reduce conversions depending on how you present it. In one case, a business increased conversion by 35.81% by changing the shape and colour of the call-to-action button. Other elements of the CTA button are important such as the content. You should use catchy wordings that compel the audience to take action such as “Book a session now” or “Click here to get one free.”
Conclusion
Investing in UI/UX design can propel your conversion rate significantly. By focusing on certain elements of your site such as the loading speed, visuals or CTA button, you can retain your audience’s attention and get them to make a purchase. Book a free consultation with PrimeClick Media now to get more expert advice on how to boost conversions.
