Search Engine optimization (SEO) is still one of the most important elements to achieve online success. Every business wants to top Google. However, in practice, it is not so easy to do this. Advanced SEO techniques offer proven strategies to improve rankings.
Top 15 Advanced SEO Techniques which helps for Google Rankings–
- Focus on User Experience (UX)
User experience is the top priority for Google. Thus, if the user experience of a website is not up to the mark, there will be a loss in ranking. Therefore, the web page should load as early as possible. Navigation comes next, making it easy and helpful for users. Finally, mobile-friendliness should be incorporated since most browse through phones nowadays. A responsive website is smooth on any device.
- Optimise for Voice Search
It is already well-known that voice search is trending upward. Most people now ask direct questions through smart devices. However, optimise for voice search using natural language. Additionally, ensure that your text clearly and concisely answers the questions that people may ask. Do not forget to include question-based keywords in your content. This will increase your chances of being featured in voice search results.
- Use Long-Tail Keywords
Long-tail keywords tend to be less competitive but incredibly effective. They target really specific queries which users perform searches for. Furthermore, they tend to convert much better because they directly focus on specific needs. Use long-tail versions of your main keywords to increase content visibility in niche markets.
- Build High-Quality Backlinks
You also get backlinks from authority sites, which increases your rankings dramatically. However, not all backlinks are similar. Note that most focus should be on acquiring the links coming from reputable sources. Additionally, maintain content that encourages people to link to your site. However, look for influencers in your niche for collaborations since these might result in more quality links.
- Optimise for Featured Snippets
Featured snippets display on top of the feature listed in search results. They are short answers to a user’s question. To be optimised for snippets, ensure that you use clear structuring of your content. Use bullet points, numbered lists, and very short paragraphs. Moreover, answer common questions concerning your industry. This will improve the chances of showing up.
- Improve Site Speed
Site speed is another ranking factor. If your site takes too long to load, it frustrates users and might be making way for more bounces. Tools like Google PageSpeed Insights would be great in testing out the performance of your site. Try reducing the file size, enabling browser caching, optimising images, and several other things to increase the speed of the website. Furthermore, faster websites usually maintain better rankings and attract more user engagement.
- Leverage Google Analytics
Google Analytics can be very informative about user behaviour as well. See how users interact with your site and which pages perform best. You can also find pages with the highest bounce rates and improve them. All this information will gradually refine your SEO strategy. So, do follow up and make corresponding adjustments in light of insights.
- Mobile-First Indexing
Google uses mobile-first indexing. This means Google, first and foremost, looks at the mobile version of your site. Because of this, you should fully optimise your website for mobile devices. Therefore, ensure that the version on the mobile is quick and easy to use. An optimised mobile site makes your ranking go higher.
- Optimise Content for Local SEO
Local SEO is very relevant to businesses with physical locations. Optimise your content for local search using local keywords in your content. Moreover, claim your Google My Business listing. Always verify and ensure that the business information is correct and up-to-date. Encourage happy customers to write reviews too. Good reviews can make one rank highly by a huge margin locally.
- Create High-Quality Content
Content is still the king of SEO. Quality content attracts users and builds backlinks. Although, focus on creating informative and engaging content. Use multimedia such as images and videos to enrich your articles. Moreover, update old content to keep it relevant. Consistently producing valuable content improves your ranking over time.
- Optimise for Google Ads
Running Google Ads in Nigeria can complement your organic efforts at search engine optimization. Since paid results are shown at the top of Google pages, applying both Google Ads and SEO at once means you will be seen more. Additionally, ads tend to attract more targeted traffic to your site, thus increasing the conversion ratio. However, make sure your ad campaigns are well-structured and optimised.
- Utilise Social Media for SEO
Social media signals indirectly affect the rankings of SEO. Sharing, likes and comments on social media increases the visibility of content. So do share your content across all your social media platforms. You may also engage with your audience and challenge them to discuss the issue further. That results in increased traffic toward your website as well as raises brand awareness.
- Optimise for Video Search
Video content is increasing through the search results. And YouTube is the second-highest search engine, and it’s owned by Google. So you want to create video content related to your industry. However, optimise titles, descriptions, and tags for better video ranking. You also want to embed videos on your website so that customers spend more time at your website. It will help to drive up your ranking.
- Regularly Update Your Website
Google likes the freshness of updated content. Therefore, post new blog articles on your website frequently. Moreover, check the old ones and update them if necessary to keep the information relevant and accurate. This indicates to Google that the site is alive and frequently updated.
- Use Schema Markup
Schema markup helps search engines understand your content better. By using schema markup, the search engines receive extra data about your website. Therefore, you should use schema to mark up such critical content as reviews, events, and products. Moreover, using schema enhances the possibility of having your content rendered as rich snippets. That contributes positively to your visibility and rankings.
Conclusion
SEO is constantly changing, and it is very important to stay updated on these changing necessities. Using these advanced techniques, your site may rank better in Google. Additionally, your site will get more traffic and potential customers. Whether you are a digital advertising agency in Nigeria or a small business, this works. But in long-term practices of SEO, consistency and patience seem to prevail.
