Content is the soul of every marketing campaign. Creating content that converts is even more paramount in digital marketing. However, it appears that many business owners struggle with SEO copywriting to attract organic traffic and retain their customers. Such content must be relevant, concise, and compelling to rank high. This article provides 9 tips to craft engaging content that ranks and converts into sales.
9 Tips on How to Craft Engaging Content That Converts
Here are nine tips for creating high-quality SEO content:
1. Understanding Your Target Audience
The first tip for crafting engaging content is to identify your target audience. You can then understand their needs and preferences with content and services. You should also determine your intent for the content. Is it to convert to sales or to fill out a survey on their preferred goods? Answering these questions will help match your advertising intent with your target audience’s interests. This increases your conversion rate and ranks your content higher.
2. Keyword Research and SEO
After identifying your target audience’s needs, do adequate research on core topics in that niche. This will help you map out keywords that they are more likely to search for and engage with. Keyword research tools like SEMrush, Google Keyword Planner, Ubersuggest, and Ahrefs are great for this. They also give you important insights such as search result features and cost per click by advertisers. The “People also ask” section on Google is effective for discovering long-tail keywords that people mostly search for.
3. SEO Headlines
Headlines are the first point of contact any reader has with your content. Hence, it is important to use catchy headlines and intros to capture the audience’s attention at first contact. A rule of thumb is to use long-tail keywords, questions, how-tos, and compelling adjectives like “best,” “most engaging,” “excellent,” “easiest,” and “effective.” Therefore, rather than say “weight loss tips,” use “The 5 Most Effective Weight Loss Tips in Just 5 Days.” Also, use H1s, H2s, and H3s to structure your content for easy reading. This also helps the search engine understand your content better and rank it higher.
4. Aesthetic Visuals
Another tip to attract your target audience is to use high-quality aesthetic pictures and videos. Many people prefer to consume visuals rather than read. A study revealed that articles with at least one video are likely to attract 70% more organic traffic. Putting pictures in strategic places is also a good way to retain the reader’s attention to the end. This increases the chances of them taking the intended action to convert.
5. Informative Content
While you are seeking to convert more sales, note that another important goal is to attract organic traffic. The latter can help you achieve the former goal; hence, you should take both seriously. A good way to attract people is to create informative content in your niche. This also helps to build trust and credibility for your brand.
6. On-Page SEO
On-page SEO refers to a set of tools that you add to your website to make it rank higher. Some of them are title tags, meta tags, URL structure, alt text, and internal and external linking. Ensure to give a good description of the article in the meta tag to increase SEO.
7. Use Testimonials and UGC
92% of people prefer to patronize a brand that people recommend to them. Hence, feature your customers’ reviews and testimonials in your content to build trust and improve lead generation. You may pay influencers with a large following to create user-generated content that you can feature in your own content.
8. Clear and Compelling CTA
This is probably the most important aspect of content marketing. It forms the channel that directs your audience to your content’s intent, usually conversion to sales. Your call to action can be a link to a sales rep, purchase website, or booking form. Whatever the case may be, ensure your CTA is clear and compelling. Use phrases like “click here to purchase” and “book a free consultation now.” You may also induce a sense of urgency with “offer lasts for only 24 hours” or “50% discount for the first 50 customers.”
9. Analyse Metrics
There is no one-size-fits-all rule in content marketing. Hence, it is important to review your content with performance metrics such as keyword ranking, click-through rate, conversion rate, engagement, and shares. Identify why your content is doing well or not.
Conclusion
Content marketing can be a technical tool for businesses, especially those that need to focus on producing goods. Analyzing performance metrics also requires expertise and skill. Book a free consultation with PrimeClick Media to help your business craft engaging content that ranks and converts. We also help review key performance metrics and provide valuable insights for lead generation.
