We are now halfway through the year, and 2024 has been filled with groundbreaking updates. At the top of the list for June are Meta, Google, Reddit, Pinterest, and PayPal. Learn about June launches for advertisers and how these updates can impact your business in this June 2024 digital marketing news article.
1. Study reveals the best time to post on Facebook
- A study by Hootsuite recently revealed that the best time to post on Facebook in 2024 is 7 am PST on Tuesdays.
- Tuesdays were also found to be the days with the highest engagement on the social media app.
- This insight is great for business owners and advertisers to connect with their target audience when they are most likely to be active on Facebook.
Source: Hootsuite
2. Meta launches three tools to aid business growth
- Meta introduced three new features for business owners at the Cannes Lions International Festival of Creativity to drive performance with optimal creativity.
- The products are an AI chat feature, a set of marketing messages tools and the Threads API for content sharing.
- A medical apparel company, White Coat Manila, reported saving 20% on customer support by testing this new Messenger feature.
Source: Meta
3. Reddit launches revised conversation ads
- Reddit launched a revamped version of conversation ads at the just concluded Cannes Lions Festival in France.
- This tool is designed to reach a targeted audience by placing in between comments on Reddit conversations.
- This update aims to drive higher conversion as brands that target both feeds and conversations record an 83% increase in brand awareness and 5.46% in higher action intent.
Source: Campaign US
4. Instacart expands shopping ads to YouTube
- Instacart is now expanding its media ads feature to YouTube where viewers can shop for same-day delivery.
- This would feature creative video ads which automatically convert high-intent viewers curated with YouTube’s data.
- Clorox and Publicist Media are the first companies partnering with Instacart on this feature.
Source: Instacart
5. Google Ad Manager introduces programmatic email ads
- Google Ad Manager launches programmatic email ads for email newsletter publishers.
- To use this feature, you will create or select ad and line units, create a newsletter tag and paste the tag where the ad displays.
- This feature is only available to Google Ad Manager 360 users.
Source: Google Ad Manager
6. Google and other tech companies partner to restrict alcohol advertising from minors
- Google, Meta, Pinterest, TikTok, Snapchat and X partner with alcohol brands to ensure alcohol advertising reaches only adults of drinking age.
- The International Alliance for Responsible Drinking (IARD) led this partnership as a measure to promote responsible drinking and sensitisation.
Source: The Drum
7. Pinterest launches AI ad tools
- Pinterest launches generative AI features for safer and more creative advertising campaigns.
- One of the tools is an Ad Labs feature to create aesthetic backgrounds for Product Pins and interactive shoppable ads.
- The update is also strengthening brand safety through partnerships with IAS and DoubleVerify.
Source: Search Engine Land
8. Google launches Accelerate with Google
- Google launches Accelerate with Google, a marketing resource centre for advertisers to access all AI functions and tools.
- The resource hub features a library of video tutorials, upcoming live streams on AI marketing issues, skill assessments and resources for campaign creation and insights.
- This feature is only available in the US, Germany and India.
Source: Search Engine Land
9. Brave introduces search ads
- Brave, a web browser company, launched search ads on their search engine called Brave Ads.
- Advertisers can choose to display their campaigns on their news feeds or notifications.
- The pricing starts at $10,000 for each managed service campaign.
Source: Brave
10. Google Ads introduces Brand Recommendations
- Google Ads introduced a new section for advertisers, Brand Recommendations, which analyses their account history, campaign settings, trends and insights for improvements.
- It features five categories including ads and assets, bidding and budgets, keywords and targeting, and measurement.
- Advertisers can click on any of their CPM or CPV campaigns to use this feature.
Source: Google Ads
11. PayPal builds ad business
- With shoppers’ data, PayPal plans to start its own ad sales business.
- The company has hired Mark Grether (who led Uber’s ad business) to create ad formats and oversee hiring.
- They launched Advanced Offers in January to help merchants display targeted ads for their discounts and promotions to PayPal users.
Source: Wall Street Journal
12. Meta introduces automatic product catalogues
- Meta rolls out automatic product catalogs which allows business owners to update products directly from their websites.
- This update features automatic product updates from the website and automatic catalogues created using data from the website.
- This feature aims to simplify e-commerce solutions, however, advertisers can toggle it off.
Source: Swipe Insight
Stay informed
Staying informed with news in the advertising industry is a critical step towards business success. Follow Primeclick Media on Facebook, Instagram, Twitter and LinkedIn to bring all the latest news and updates to your fingertips.
