Last month was a very busy one, especially for digital marketing. We have Meta and YouTube testing new features, Pinterest expanding its idea pin duration, brands using Al to their advantage; the list goes on.
Here’s a report on all the exciting digital marketing news that happened in February 2023. This marketing news and updates will help you better understand everything happening and how it affects your business.
And guess what? The top 4 are all centered on AI…
1. Google Search Ads Just Got More AI Powers
Google announced new AI-powered tools that will help Google Ads marketers create search ads faster and also make them perform better. This includes AI-generated assets, new customer acquisition goals, and more.
2. Snapchat is Releasing its Own AI Chatbot, Powered by ChatGPT
Snapchat has announced the launch of “My AI.” The chatbot is powered by the newest version of OpenAI’s GPT technology. “My AI” will be available for Snapchat+ subscribers as an experimental feature.
While this sounds good, the company warns users. The AI (like many others) is prone to hallucinations and can be tricked into saying just about anything.
Users should also note that all conversations within My AI will be stored for review. This is to improve the product experience and address negative reviews.
3. Microsoft Releases Bing AI Quality Improvement
Microsoft just released version 96 of the Bing AI chat feature.
This new update brings quality improvements such as a higher response rate to chats and fewer hallucinations. Note that Microsoft had to limit the number of chats to address these issues.
4. Google Releases Bard AI. Beta Testers Wanted
Earlier on, Google launched Bard, its own AI-powered chatbot to rival ChatGPT. Bard will be powered by an already existing Language Model for Dialogue Applications (LaMDA).
Bard will be available to the public in the coming weeks. In the meantime, members of the public can try the experimental features of the Google app by joining the beta tester program before it’s released.
5. Meta is Testing a Paid Verification Program
According to Mark Zuckerberg’s announcement, Meta is testing a subscription service that will allow Instagram and Facebook users to pay to get verified.
As for the pricing, it will start at $11.99 a month on the web or $14.99 a month on iOS. This paid verification feature will first be released in Australia and New Zealand, and then in other countries.
Aside from the verification badge, users will get extra protection from impersonation accounts as well as direct access to customer support.
6. YouTube is Testing Podcast Management Options
As part of its efforts to make life easier for content creators, YouTube is moving forward with its podcasting strategy.
The platform is running an experiment that allows users to create a podcast within Studio or set an existing playlist as a podcast. YouTube is also working on new analytics that will show the performance of podcast content.
7. Pinterest Expands Idea Pins To 5 Minutes
Pinterest has increased the maximum length of Idea Pin videos to five minutes, up from the previous limit of 60 seconds. Remember that TikTok did something similar back in 2022 when it increased video length up to 10 minutes (from the previous 3 minutes)?
With the new “5 minutes length,” Pinterest marketers can provide more in-depth information, showcase their products or services more effectively, and increase the overall engagement of their audience.
8. Twitter Will Offer Free API Access After All
In case you’re wondering what the Twitter API means…
The Twitter API allows developers to access the features of Twitter without having to go through the website interface. Such users can post tweets or send messages in an automated way with scripts.
The APIs allow people to build software that integrates with Twitter. For example, a brand can use the API to respond to customers’ feedback on Twitter. Also, the API is what many apps, bot accounts, and other tools use to function.
Back on February 2nd, Elon Musk announced that the Twitter API would no longer be free. Interested users will have to pay to use the feature.
But a few days later, Elon Musk adjusted his position on the matter.
After many Twitter users and communities raised concerns, Elon Musk announced the platform will enable a light, write-only API for bots providing good free content.
Primeclick News & Insights 📻
On February 17th, we hosted a LinkedIn audio event where we discussed “How to Achieve Your Business Goals Using Google Ads.” Take a look at the speakers:
- Temitayo Oyinyemi, Marketing Director at Primeclick Media
- Olakunle Asunmo, Head of Marketing at Rome Business School
In case you missed it, here’s a short audio recap.
Thanks for Reading!
P.S. Don’t forget to be productive and stay positive!
