Let’s be realistic, Pay Per Click Advertising is constantly evolving and you only have to be consistent to have a full grasp on it.
As a result, you are probably making a few AdWords mistakes that are keeping your campaigns from succeeding the way they should.
- Bidding On Too Many Keywords:
Often, advertisers think they need to bid on every word that might in any possible way be related to their product or service and often a whole bunch of words that are non-related to.
After all, you don’t want to miss out on potential business, right?
I can see you smiling because this is exactly what you do, but no! You have been placing your Ads wrongly.
Reduce your keywords list to the top 10-15 keywords that bring in the most profit or that are relevant to your product or service so as to reduce the unnecessary spend on your Ad Budget.
If you choose the keywords wisely and limit your keyword list to keywords that actually produce results, you would be able to make strategic decisions that allow you to get the best out of your Advertising budget.
- Writing Too Many Ads:
Don’t make your Ad Complex! Yes, we know you have to do a simultaneous test but you definitely don’t need dozens of Ads in one Ads group.
To be clear, more ads don’t equal more clicks and conversions, it means more work for you.
One of the biggest advantages online advertising has over other mediums is the fact that you can collect data in real-time and use that data to make real decisions which makes it easier and more strategic for you to make decisions.
However, all that data isn’t very useful if you’ve spread it across so many ads that you can’t tell what’s working and what isn’t. In other words, instead of testing a dozen ads in every ad group, test 2-4 ads, look at your data and use what you learned to come up with a new set of 2-4 ads to test and as time goes, you would know what exactly works for you.
- Don’t just use Ad Words:
Yes, I agree Google Search remains the best but that doesn’t mean other mediums aren’t also good.
Other platforms can also be as effective as Google Search so you would just be limiting your business by just advertising on Google Advertising.
Here are some reasons why you should consider using other Advertising Platforms:
- Facebook offers enhanced audience targeting which means you can target the people you know are going to want your product instead of waiting for them to come to you.
- LinkedIn offers highly targeted advertising for reaching business professionals allowing advertisers to effectively market on the B2B landscape.
Every advertising platform has its own opportunities and limitations. So, if you’re only using AdWords, there’s a good chance you’re limiting your business sales.
Don’t give up yet! If you have been setting up your Ad wrongly, with few changes, your Google Advertising would bounce back.
